Hi! My name is Jiayi. I go by Serena, a visual development artist and illustrator based in San Francisco, California. I have thought of my life as an “art book” having many pages, some already painted, some yet to come. 🎨

Most of my work is characterized by the use of color and a commitment to storytelling through daily life and little moments. My love of storytelling is influenced by journaling and movie studies.

I’ve had the privilege of collaborating with diverse clients and projects. Whether it’s creating characters for animated TV shows, designing covers for novels, or illustrating for children’s books, I thrive on the challenge of making the intangible tangible.

Please contact me if you have any inquiries: serenajiayima@gmail.com

Projects:

Flamingo in the Garden  (Cleanup and Color Artist 2024)

Baappolis (Character Designer 2023)

Emily: Dairy of a Sick Girl (Book Cover Designer 2023)

An American Cat in Japan (Book Illustrator 2019-2022)